FIELD MARKETING DIRECTOR, CAPITAL MARKETS needed at one of our Market Data Analytics clients!!! Hybrid 3x per week in NYC only. Base $225k - $240k plus around 15% target bonus and EQUITY. Must have 10+ years of B2B marketing experience, including significant enterprise field marketing and close partnership with Sales. Must also have proven experience marketing to Capital Markets (buy-side and/or sell-side) and comfort engaging stakeholders across trading, quant, data/technology, operations, and business leadership.
Our client is a leading provider of AI powered real-time analytics and historical data management solutions to both the buy and sell sides and is expanding rapidly.
The Field Marketing Director, Capital Markets will help develop and execute regional strategies that drive demand, pipeline, and revenue. You’ll partner closely with Capital Markets sales leadership, SDRs, Product Marketing, and Marketing Operations to build territory plans, run data-driven account-based marketing (ABM) programs, and deliver integrated field campaigns (events, digital plays, and partner activations) that engage priority accounts and accelerate opportunities.
Key Responsibilities:
• Partner with Capital Markets sales leadership to define and execute territory-specific marketing plans aligned to revenue targets.
• Own and run ABM programs for named Capital Markets accounts—aligning marketing plays with SDR/AE outreach and opportunity stages.
• Use account engagement, pipeline, and intent signals (e.g., Demandbase or similar platforms) to prioritize accounts, personalize programs, and coordinate follow-up.
• Plan and execute targeted field programs (executive dinners, roundtables, third-party events, webinars, and workshops) to engage key stakeholders and generate qualified demand.
• Develop a unified regional campaign calendar; manage timelines, stakeholders, vendors, and logistics to deliver flawless execution.
• Collaborate with Product Marketing and Content to localize messaging and build field-ready assets that support a clear “case for change” and differentiated value.
• Partner with Marketing Ops to ensure campaign tracking, attribution, and data hygiene in CRM and marketing automation tools.
• Measure and report program performance with a test-and-learn mindset—tracking KPIs such as account engagement, pipeline influenced, conversion rates, and ROI—and optimizing based on results.
• Manage regional field marketing budget and ensure efficient allocation across programs for maximum impact.
• Maintain a tight feedback loop with Sales to assess pipeline impact, improve conversion, and adapt to changing market conditions and competitive pressures.
• Bring back market insights (customer needs, competitor activity, and regional trends) to inform go-to-market strategy and future campaigns.
Qualifications:
• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
• 10+ years of B2B marketing experience, including significant enterprise field marketing and close partnership with Sales.
• Required: proven experience marketing to Capital Markets (buy-side and/or sell-side) and comfort engaging stakeholders across trading, quant, data/technology, operations, and business leadership.
• Hands-on experience designing and executing ABM programs across named accounts; strong alignment with SDR/AE workflows.
• Data-driven operator: strong command of funnel and pipeline metrics, campaign attribution, and performance reporting.
• Experience with CRM and marketing automation platforms (e.g., Salesforce plus Marketo/Pardot or similar).
• Bonus: experience with account-intelligence and intent platforms such as Demandbase, 6sense, Bombora, ZoomInfo, or similar tools.
• Excellent project management skills—highly organized, detail-oriented, and able to manage multiple programs and stakeholders concurrently.