PRODUCT MARKETING MANAGER needed at one of our Agentic AI STARTUP clients! Hybrid 3 -4 x per week in NYC only. Base $185k - $215k plus around 10 - 15% target bonus and EQUITY. Looking for 6 - 12 years of product marketing experience at companies that sell into large insurance firms and/or asset managers, ideally with startup experience and good understanding of AI.
Our client is the agentic workforce for regulated finance. They build AI agents trained on how a specific firm actually works — its operating logic, its edge cases, its regulatory framework — that run inside the client's own cloud and governance boundary. Every agent they build belongs to the client: their cloud, their model, their IP. Outputs are auditable, traceable, and reversible.
They help leading institutions rethink critical workflows across insurance, private credit, private equity, and commercial lending. In insurance specifically, that means advisory, claims, financial planning, and the investment office.
The role:
You own the connection between what our client builds and what a buyer hears. Nobody owns that today, and it shows.
Their demos run too technical for the people who write the check. They have no case study program despite being in production at institutions most vendors cannot get a meeting with. Newer, better-funded entrants are winning the language of their category.
You will own positioning, messaging, competitive intelligence, sales enablement, and launch. You will write it yourself.
Be clear-eyed about what this is. No team, no agency of record, no existing messaging framework. You will build it. You partner with their fractional marketing lead, who owns demand generation, brand, and web build — you own the words and the story.
What you will own:
- Messaging architecture. The single source every deck, website page, press release, and talk track compiles from. It has to work at three levels: the platform story (why an open, auditable, client-owned architecture matters), the solution story (Context Studio and the agents that run inside it), and the vertical story (continuous monitoring, scalable underwriting, earlier risk detection). Category definition, positioning, proof hierarchy, buyer-specific messaging for a CIO versus a business owner, and the objection library.
- Launch. Series A announcement narrative, founder POV, website copy, press materials, and internal enablement so the whole company tells one story.
- Case study program. Build it from zero. Their proof is the strongest asset they have and none of it is written down. Expect the hard part to be the approval path — getting a regulated institution's name, numbers, and quote cleared is slower and more political than the writing.
- Business-buyer demo narrative. Their demos lose non-technical buyers. You write the story arc and the talk track; product builds against it.
- Competitive positioning. Battlecards against the consultancies, Palantir, AI-plus-SI pairings, and new category entrants. They compete on category language and proof.
- Claim discipline. Every number they put in front of an institution has to survive a skeptical CIO and a procurement team. Owning the story means owning whether it is defensible.
- Offer architecture. Help shape how they package bespoke engagements — when to lead with platform versus workflow, and the packaging logic that gets them past founder-led deals.
- Product-to-enablement loop. The recurring cadence that turns product releases into refreshed talk tracks, demos, and collateral.
What success looks like:
90 days: A messaging architecture the whole company works from. A written case study.
6 months: Sellers use your collateral without asking for help. Demos convert business buyers.
12 months: A functioning product marketing system, and a category position they own rather than borrow.
Requirements:
Must have:
- Enterprise B2B positioning experience. You have owned messaging for a company selling six and seven figure deals into large institutions.
- Financial services fluency. You understand why an insurance carrier or a bank buys differently, and what compliance, risk, and procurement do to a message.
- A launch you owned end to end. A funding announcement or a major product launch, from narrative through execution.
- You write. This is a hands-on seat with no team. You produce the artifacts yourself.
- Technical comfort. Agentic AI, deployment models, auditability, human-in-the-loop. Enough to interview an engineer and write something true. Candidates whose experience is entirely finished SaaS products will struggle here.
Strongly preferred:
- 6 to 12 years in product marketing at enterprise B2B or enterprise AI companies
- Insurance or asset management specifically
- Built a case study or customer proof program from nothing
- Services-plus-product commercial models rather than pure SaaS
- Category creation for an emerging space
- Early-stage experience
Probably not a fit if:
Your background is brand or communications without enterprise sales enablement. You have always had an agency or a writer. You need a finished product to market. You are uncomfortable being held partly accountable for pipeline and deal velocity. You want to manage rather than produce.
Interview Process:
Three conversations plus a case exercise: a five-slide sales narrative for an early-stage prospect conversation, built from public information and presented as though you were prepping with your future sales colleague. Roughly three hours of preparation. They care about the clarity of the thinking, not the polish of the slides.